Into The Industry: Andre Hyun

 Intro:
Andre is the head of digital marketing at Deckstar Management, he is constantly working on projects for the artist on the Deckstar roster including Steve Aoki, Morrissey and Deorro! I had the opportunity of interning for Andre over the summer of 2017 and I instantly knew that he was someone that was passionate and extremely knowledgable about his work. I came back from that internship feeling inspired and better prepared for the career I planned on pursuing thanks to his guidance. Andre taught me so much over the course of those months and I knew he would be the perfect person to answer all of your social media questions! We had a lot of great questions submitted for the month and these are the top picks!
When did you realize that you wanted to take the digital marketing route and how did music influence your career choices?
 I always had a passion for music. I tossed around the idea of becoming an agent or a manager but eventually realized there was a dire need for digital marketers. Coming out of college in 2011, I noticed social media at that time was strictly consumer based. People signed up to platforms such as Facebook, Twitter, Instagram, etc to follow their friends and family. There was a huge opportunity for artists and brands to finally own and control their connection with the fans.
For any aspiring artist why is it important to have a digital presence?
 That’s where your audience is. Plain and simple. The bigger your social media footprint is, the more people you can reach and spread awareness of your message. Social media is the best way to connect with your fans as marketing comes down to the knowledge of your audience’s demographic and behavior. Your digital presence can also sway decisions for club promoters and brands who look at the number of followers/engagement before they book or partner with you. Think of it as your resumé.
What are some tips you can give to a DJ/Producer trying to build their social following?
 Content is the #1 piece that drives all social platforms so invest in it, know your audience, and be true to yourself. You should try to feed your socials with high engaging content to fight against most platform algorithms. Create and capture content with other DJs/producers so you’re in each other’s social media, which can attract new fans and grow your fanbase, which is the ultimate goal.
For someone who is trying to be a professional DJ would you recommend keeping social media strictly business and serious?
As I mentioned earlier, stay true to yourself. There are artists who are 100% serious and it works for them because that is who they are. Then there artists such as Dillon Francis who is the complete opposite. Fans react well to genuineness. Have fun with it and let your personality shine.
In your opinion, what makes a strong digital profile?
Strong consistent content that is unique to that person.
One of the things that becomes difficult is staying consistent with posting things, do you have any tips on gathering content?
 With all of that said, staying consistent is great but only if the content is strong. I’d rather see one or two incredible posts a week than a bunch of mediocre posts that are ultimately hurting your page and losing the attention of your audience. If you do have a photographer or videographer, bank content for the future. If you don’t have that luxury, there are so many apps out there, which can alter your old photos to give them life with effects or filters. Live streaming from your phone has been huge recently (ie. Facebook and IG live) and doesn’t require much manpower. Live stream your DJ sets, Q&As, DJ tips, recording sessions, etc. Stay creative.
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